Allcargo Logistics Limited today proudly introduces a new logo and branding initiative. The company has undergone two key developments - The first is a minor modification in the name from Allcargo Logistics Limited to Allcargo Logistics Limited, the adoption of a new logo and brand identity and the second is the formation of a Parent Company called The Avvashya Group.

The company currently operates out of 140 own offices in 60 countries and gets supported by an even larger network of franchisee offices across the world. With this increasingly global identity, it has become necessary for the company to build a monolithic brand name across all markets. Allcargo has embarked on this ambitious journey of consolidating its brand through its specially crafted new logo and rebranding and repositioning exercise.

The creation of the new Allcargo logo is an endeavour to express the philosophy of inventiveness and imagination which the company has brought to the business of logistics. These qualities are summed up in the new tag line adopted by the company: Ingenuity in Motion. The infinity of ingenuity and motion has been integrated in the new logo of Allcargo through the symbol.

The new parent company, The Avvashya Group will consolidate all group companies: Allcargo, India's leading Logistics Company, and ECU Line, Belgium, Hindustan Cargo Limited, Allcargo Shipping, MHTC and Conserve Infratech Pvt ltd. under one brand name.

The company began its journey as an LCL specialist, however with time it grew to become one of India's leading provider of 360 degrees logistics services offering Project Logistics, Equipment Solutions, Third Party Logistics (3PL) & Warehousing, Ship Chartering and Container Freight Stations. Realizing that through the years of aggressive growth and expansion, Allcargo has outgrown its current mission and brand identity, the company decided to develop a new brand name and identity that more accurately reflects the brand attributes the company now embraces.

Commenting on the occasion, Mr. Shashi Kiran Shetty, Chairman & Managing Director, Allcargo Logistics Limited, said, "Every corporation also has two options to express two essential truths about itself through its logo. One is the nature of its business and, two the nature of its thinking. With our business undergoing a transformation in size, scale and stature we have chosen to express the Unchanging Truth about our corporation - Our Thinking. In future, as we expand and diversify our interests, The Avvashya Group will be committed to delivering Transformations that Delight for every new activity it embarks upon."

It is the company's belief that over the years, Allcargo has not only transformed the business of logistics but also has had a transformational effect on its clients' businesses. Therefore, the company has defined The Avvashya Group as a Corporation that transforms every business it ventures into and brings joy to its shareholders, employees and customers. The tagline chosen for The Avvashya Group reiterates this fact: Transformations that Delight. The symbol chosen for The Avvashya Group Group is a prism, an enduring symbol of transformations that delight - an object that takes white light and transforms it magically into a delightful rainbow of colours.

"We've always taken pride in ourselves being hands-on in each one of our business segments. Allcargo's new brand positioning tells our existing and future customers, that we will continue to offer versatile and superior quality services to them with a renewed focus backed by a strong commitment to create value for all our stakeholders. We want them to know that we're moving forward with both these commitments at the forefront and are poised to reliably serve our customers' every need today and into the future; because we will continue to put them first"
Mr. Shashi Kiran Shetty added.

The company has succeeded in building a financially healthy business with an attractive growth curve while always enhancing value to its shareholders. Allcargo's focused efforts coupled with uniquely positioned business strategy, has helped the company to deliver desired results. The re-branding exercise encompasses the company's increasing appetite and renewed focus on growth and expansion of its businesses across sectors.

Allcargo Logistics Limited, a Mumbai based logistics service provider involved in Multimodal Transport Operations (MTO), owning and operating Containers Freight Station (CFS) and handling of project cargo, today announced an acquisition and controlling stake in Hong Kong based companies engaged in NVOCC business. The acquisition valued at approx USD 22 million has been undertaken in furtherance to the expansion plan of the Company of its Non Vessel Owning Common Carrier (NVOCC) business, through its step down wholly owned subsidiary.

To further expand into the project cargo movement business, Allcargo Global has acquired two vessels with a dead weight of approximately 6,500 tons through its wholly owned subsidiary company.

Speaking on the acquisition, Mr. Shashi Kiran Shetty, Chairman and Managing Director, Allcargo Logistics Ltd. said, "This acquisition will further expand Allcargo's growth organically, strengthening the company's operating profit by adding approximately USD 3.53 million on an annual basis. The company will save substantial cost on ship chartering and hiring thus supporting planning and execution of project cargo movements in an efficient and effective manner. This further helps to capitalize on opportunities in the Indian sub-continent including coastal movement."

He further added, "These companies are agents of ECU line within the global network. China is a leading international EXIM economy and large cargo volume generator. Through this acquisition we will further consolidate our position in the global LCL market. The two companies employ 350 people. The group has its regional head quarters in Hong kong and has ambitious plans for the region".

Responding to the growing market demand, Allcargo Logistics Ltd, is all set to upgrade its Mundra CFS by doubling its export loaded volume. The CFS currently has the capacity of a single warehouse of 6,125 sq mtrs with 19,125 sq mtrs of paved yard. With the commissioning of the 2nd warehouse of 6,085 sq mtrs, the export handling capacity would go up to 4,000 TEUs per month.

This will increase the total handling capacity to 7,700 TEUs per month. At present the total handling capacity that includes export, import and empty handling capacity is 4,100 TEUs per month.

Speaking on the occasion Mr. Adarsh Hegde, Executive Director, Allcargo Logistics Ltd, mentioned "The expansion is an absolute necessity! The existing CFS is running optimally. In the last couple of years, we have observed a consistent growth in our customers' overall business, resulting in an increased demand for more storage space, logistics solutions and value-added services. Also diverse clients such as retail, fast moving consumer goods, automotive, pharmaceutical and frozen foods have specialized needs. This expansion is designed to cater to such diverse needs".

The facility has been built on a land measuring 28,375 sq mtrs, with a paved yard of 23,800 sq mtrs. The 6,085 sq mtrs warehouse is equipped with 24 X 7 CCTV surveillance and has the capacity to handle 2,000 TEUs of exports and 1,600 TEUs of imports per month. Allcargo Logistics', Mundra, has its own fleet of 12 trailers, 5 Fork Lifts of 3 MT capacity, 2 Fork Lifts of 10 MT Capacity for handling 20' empties, 2 Reach Stackers of 45 MT Capacity each and a 12 MT Hydra Crane. The facility is pilferage free with regulated entry of visitors at the gate, guarding personnel and adequate fire fighting equipments. Regular mock drills for health & safety are conducted.

"The CFS expansion project is initiated as part of the Group's business plan, which sets the framework for extending Allcargo's global presence while integrating and diversifying its range of services", mentioned Mr. Adarsh Hegde.

"In order to remain competitive, Allcargo Logistics' will also continue to upgrade its warehouse management system, and implement process automations such as bar coding and scanning in the new enlarged facility. This will enable us to continue to serve the present and future logistics needs of our customers, and keep the company at the forefront of the logistics industry" added Mr. Hegde.

Cargos being handled here include: Bagged Cargo such as - Rice, Groundnuts, Sesame seeds etc; Heavy Machinery (Open Top, Flat Rack) Scrap, Stones (Crated and Blocks) Wooden Logs, Cotton Bales (Fire Sensitive Cargo).

At present Allcargo has three CFSs operational in Mumbai, Chennai & Mundra and one ICD facility at Indore. As one of the largest operators, Allcargo provides comprehensive multimodal transport solutions, under a single umbrella.